NIKE is 1980 to enter China, and established the first NIKE production liaison office in Beijing. , nike free sort, adhering to the "Local for Local" (where where) the concept, not only will advanced technology into China, and fully committed to local talent, production technology, marketing the concept of culture, taken from local, with local made rapid progress in China. Small Nike in 2002 to enter the Chinese market. The design style of its international integration of adult the NIKE movement design elements, emphasizing the sense of style and the perfect combination of functionality, by the majority of people of all ages. Nike's first air-cushion technology has brought a revolution to the sports world. Use this technology to produce sports shoes to protect the athlete's body, especially the ankle and knee to prevent sprain for strenuous exercise, reducing the impact and wear and tear on the knee. Athletic shoes with air cushion technology has been introduced very popular. In 2001, nike sko free in the development of air cushion technology and then launched a new called Shox cushioning technology. Ordinary consumers and professional athletes love it. The introduction of the Nike brand just past the brilliant Nike founder of the firm belief and persistence of execution professionalism is essential for business people. Brand founder have in common. Whether it is a small brand or brands, are equally
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