First look at a well-known Nike myth: in the U.S. state of Oregon Beaverton City can not see a pair of shoes, four-story Nike headquarters, employees are only busy to do two things, one thing is to establish a global marketing network, and the other thing is to manage its companies around the world. Do not have to produce their own Nike to create a worldwide business empire. Pair of nike air free womenshoes, the producers can only get a few cents of earnings by virtue of its global sales, Nike was able to get dozens or even hundreds of dollars in profits. This is Nike famous virtual business model: all products not manufactured by their own, but the processing is outsourced to other manufacturers. Nike will focus all human and material resources, financial and other resources into the product design and marketing, and strengthen their product design and marketing capabilities. Nike will design drawings to the manufacturer, so that they are produced in strict accordance with the drawing style, and later by the nike free run herre test the product and OEM products sold through their own marketing network. Nike's strategy, saving a lot of productive investment as well as equipment acquisition cost to outsource the production to Southeast Asia and other enterprises, the use of cheap local labor and raw materials, which greatly saves the cost of labor and raw materials. 55, a large foundry Foundries value lies in its ultra-low cost: cheap labor, cheap raw material for local procurement, low rents.
Now, these so-called "advantage" is the obvious change occurs. On the one hand, the Chinese cotton-based raw material prices, including plant rental, petroleum, rubber and other continued to soar; the other hand, the frequent occurrence of foundry workers to resist excessive overtime and ultra-low salary thing. Before 2010, China is Nike's largest OEM country, and now, Nike foundries have been transferred to Vietnam and other lower cost countries and regions. nike free online shop over the years the annual reports of 2001, China produced 40 percent of its shoes, ranking first in the world, Vietnam, only 13%; to 2005, China's share fell to 36%, Vietnam rose to 26 percent, ranked first two; 2009, China, Vietnam, tied for first with 36% share; 2010, Vietnam's share rose to 37%, more than 34%.
http://www.freerunsko.org/nike-free-herresko-nike-free-run-c-1_20.html
http://www.freerunsko.org/
没有评论:
发表评论