Sito ufficiale adidas

         Young consumers, respect for individuality in the first-tier cities, like the unique and stylish. adidas sito ufficiale, which means that the brand image building rich strategy. Younger age groups of the low-tier cities like unique and stylish send, but they will not go far away to the big city high-priced consumer. sito ufficiale adidas, which means that as far as possible faster, more opened stores, the first time to reach these young consumers, Currie said.
        "With the economic wave spread from the coastal cities in western China, this battle of the sports marketing has been inland areas." Domestic growing middle class will come from more than 1,400 small and medium-sized cities, in fact greater than the purchasing power of their clothing and footwear hundreds of first-tier metropolitan consumers, because the city people's spending power by the suppression of the high cost of living.
       negozio adidas roma launched the short-term strategic business plan is known as the "Path to 2015" (Route 2015), the objective of enhancing the brand favored by the degree of 14-19 core consumers, the introduction of a series of vertical brand from both the U.S. and Europe, playing in and attract the attention of the Chinese market.


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