Adidas js bear

       Ji Ning, deputy secretary general of the Beijing Olympic Economy Research Association, adidas js bear and Nike are the world's top-class sports brand, brand image, product quality, visibility in the same grade, so competition to victory is the marketing plan. Sport is emotional, and can drive a person's mood, if too strong commercial flavor of the business of sports marketing, will affect the mood of people watch sports games, on the contrary, if the marketing communications Annexed to the people of the spirit of jeremy scott obyo sport pursuit and desire, the brand can be implanted in people's minds. As Liu Xiang's sponsor, Nike's clever is that only do 12 seconds of 88 ads build on the progress in the Liu Xianggang world record, Liu sport then the theme of advertising, such as Nike's new "I struggle," the ads, although the figure of Liu Xiang, but the advertising content that is some kind of sporting spirit, therefore, even if Liu Xiang record was broken, the advertising content is not contrary to the facts